Client

The Rosie Jones Foundation

The Rosie Jones Foundation

Duration

5 Weeks

5 Weeks

Date

Date

Aug 28, 2025

#

Brand

#

Event

Creative Pathways by Embrace Space

We had the privilege of capturing this amazing event, designed to inspire young people with Cerebral Palsy who are interested in pursuing a career in the creative sector. The event featured a range of professionals across TV, Theatre, Music and Arts across two days in East London.

Creative Pathways by Embrace Space

Creative Pathways by Embrace Space

Creative Pathways by Embrace Space

We had the privilege of capturing this amazing event, designed to inspire young people with Cerebral Palsy who are interested in pursuing a career in the creative sector. The event featured a range of professionals across TV, Theatre, Music and Arts across two days in East London.

Image of letters on a stack of shelves that say 'an equal future, progress on'
Image of letters on a stack of shelves that say 'an equal future, progress on'
Image of letters on a stack of shelves that say 'an equal future, progress on'

Challanges

Challanges

Challanges

The challenge was blending wanderlust-driven storytelling with a functional, reliable travel platform. Peni needed to inspire emotion while ensuring users trusted them to plan their journeys.

Travel brands often lean too heavily on visuals — beautiful images without clear journeys. Peni’s old design suffered from this imbalance. It was pretty but confusing, with scattered information and no clear calls to action. We needed to create a system that paired storytelling with usability: inspiring customers to dream while giving them a frictionless path to book. The brand had to convey trust, excitement, and ease all at once.

Image of young people at the event around a table talking stragegy as part of a creative workshop
Image of young people at the event around a table talking stragegy as part of a creative workshop
Image of young people at the event around a table talking stragegy as part of a creative workshop
Image of a disabled woman and man talking next to each other.
Image of a disabled woman and man talking next to each other.
Image of a disabled woman and man talking next to each other.
An image of Rosie Jone's Dad sitting smiling wearing a RJ foundation T shirt
An image of Rosie Jone's Dad sitting smiling wearing a RJ foundation T shirt
An image of Rosie Jone's Dad sitting smiling wearing a RJ foundation T shirt

Summary

Summary

Summary

The rebrand gave Peni a clear identity and a digital platform that connects inspiration with action.

With a new visual system, stronger messaging, and a redesigned website, Peni now inspires travelers while guiding them seamlessly toward booking decisions. The brand balances emotion and function, turning the idea of travel into a journey that feels both exciting and attainable. Peni now stands as a modern travel brand ready to grow, resonate, and build long-term loyalty.

Contact

Contact

Ifyouneedhelptoproducemorecommunitydrivencontent,looknofurther.

Ifyouneedhelptoproducemorecommunitydrivencontent,looknofurther.

Reach out today and you’ll get a clear plan, honest advice, and a team that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.

Contact

Ifyouneedhelptoproducemorecommunitydrivencontent,looknofurther.

Reach out today and you’ll get a clear plan, honest advice, and a team that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.

© 2026 Diverse Made Media Ltd. All rights reserved.

© 2026 Diverse Made Media Ltd. All rights reserved.

© 2026 Diverse Made Media Ltd. All rights reserved.